terça-feira, 25 de maio de 2010

Zombie Consumerism


When we buy whithout thinking, motivated perhaps by a super-low price, lust, or naked apetite, we are guilty of Zombie Consumerism.But the parallels to sustainability and zombies don´t have to die there.
Example: George Romero´s Zombie movie 'Night of the Living Dead' (1986) has been classicaly read as a commentary on race-relations. The movie´s African American hero is seemingly (and finaly) mistaken for a member of the ondead in the movie´s final scene.In 1978 Romero returned with part two of the ultimate Zombie triglogy with 'dawn of the Dead'.True to his intent to shoot a Zombie film every decade yhat would reflect modern culture, in Dawn Romero keeps pace with our ever-changing American psycographics by turning his blade to consumerism.This late seventies flirt with consumerism is a perfect place to begin a Zombie dialogue about sustainability.
In 'Dawn', a band of heroes hide in a maal, georging themselves on free food as the Zombies pound at the doors. There are scenes of mass consumption as the survivors play with a pastoral sense os American bounty-everything at their fingertips to consume for free.

Consumerism

Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever great amounts.
The desire natures of shopping, together with the seductions of advertising, have blurred the boundaries betwen need and greed.
Whether shopping on the streets. in catalogues or on the Internet, there is an insatiable appetite to spend, spend, spend, which sometimes verges on the obscene.
We are swept along on a tide of manic devotion into hypermarkets and shopping malls, those modern day 'cathedrals' of consumerism.